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Should small businesses advertise on Facebook?

In short, yes - As a small business owner, you’ll understand the need to make every penny of marketing spend count. Facebook advertising isn’t just for the corporate giants and household brands with deep pockets - It can be used to grow small businesses too.

There are almost 6 million small businesses in the UK, and with so many blissfully unaware of the benefits of digital marketing, the potential is huge for those that embrace it.

The truth is, Google and Facebook have captured a large proportion of our online attention and are making attracting new customers more and more achievable. In this blog, we hope to shed a little light on the possibilities of advertising on Facebook.

Whether you’re looking to increase traffic to your online shop, improve the number of leads for your building firm or just promote

your brand and service locally - there’s much more to Facebook than

memes & pictures of people you used to know!

Finding new customers with Facebook

Facebook’s database is fascinating and will allow you to build advertising campaigns for a very specific audience. The ability to target potential customers on Facebook is unrivalled in my opinion. Anything a user can put into their profile - age, sex, location, education, religion, interests, politics, job title, marital status, etc.—can be used to make your advertising more relevant.

Understanding the value of your Facebook advertising

With Facebook ads, you can understand how your advertising is helping you achieve your business goals. There are tools to analyse the exact return you’re getting for your advertising spend. You can review and optimise to product sales, reach, engagement with your adverts and much much more. Ultimately, you can optimise your marketing in any way you want.

How much does Facebook Advertising cost?

It’s one of those ‘how long’s a piece of string questions… but the good news is, you don’t have to have multi-million-pound marketing budgets to create effective marketing campaigns on Facebook. In fact, the average CPM (cost per thousand views) is only £2.36 (as of June 2018) in the UK according to Statista. Don’t get too excited, £2.36 won’t change your business, but it does illustrate that accessing one of the world’s largest media channels isn’t impossible on a small budget. Think about how much it costs to advertise in the local paper or with any other media channel for that matter. It’s going to cost you a lot more than a couple of quid to reach a thousand potential customers, and you can’t be as targeted.

But how much will it cost ‘me’ I hear you ask. I’m afraid the answer isn’t straight forward - It depends. It depends very much on what it is you’re looking to achieve with your marketing.

If you’re looking to reach potential customers with an advert, drive leads or conversions, increase app downloads or Facebook page likes the possibilities are huge, but the approach would be very different for each

The one thing you can guarantee is that for every campaign you run you will understand more about your potential customers. Facebook ads manager will help you continually optimise your marketing spend.

In Summary

Facebook is a rich resource for small businesses to find, talk to and attract new customers. It can be affordable, flexible and it’s incredibly impressive at reaching your target audience. The hardest part is knowing where to start with Facebook advertising. That’s where we can help.

At Black Sheep Marketing we’re constantly helping small businesses achieve their goals through online marketing. We can help create bespoke campaigns for your business. We’re specialists in digital marketing based in Southampton. If it’s something you would like to learn more about, please get in touch - We’d happily buy you a coffee (and maybe even a biscuit) and chat about your business needs.